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Entrepreneurship
Lancement d’Hemerion, une start-up qui veut repousser les limites du traitement des cancers
Backspin a mobilisé tout son savoir-faire dans le développement des marques des sciences de la vie pour accompagner Hemerion, une startup issue des travaux de recherche de l’Inserm, de l’Université de Lille et du Centre Hospitalier Universitaire de Lille.
Objectif : favoriser la croissance de la start-up, pour faire profiter rapidement les patients atteints de glioblastome d’une technologie innovante, à la croisée de la photonique et de la biologie.
L’intervention
- Mentoring entrepreneurial
- Développement de la plateforme de marque
- Construction des éléments de langage et argumentaires
- Naming et identité graphique
- Stratégie et plan de communication corporate, financière, commerciale
- Stratégie digitale
- Relations publics